Our 2007 summit explored the theme “Digital Reinvention: The End of the Beginning.” Attracting more than 700 industry leaders, the summit included guest speakers like Chris Anderson, editor-in-chief of Wired, and Tom Peters, author of the strategy bible In Search of Excellence. Speakers examined how marketers can succeed in an era where disruptive technology is allowing for experiences never before possible and how digital experiences increasingly define the entire brand perception. Attendees left with fresh ideas on how to survive and thrive in an era where the rules of the game are constantly changing.