Practice is the Result of Years of Experience Working with Leading Companies to Develop Innovative, User-Centric Workplace Solutions

SEATTLE and San Jose (KMWorld) – Nov. 15, 2005 – Avenue A | Razorfish (www.avenuea-razorfish.com), the largest interactive marketing and technology services firm, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced Avenue A | Razorfish Enterprise Solutions (www.avenuea-razorfish.com/enterprisesolutions), a practice dedicated completely to the design and development of user-centric enterprise intranet, extranets and partner portal solutions.

“Consumers today are demanding compelling web site experiences that continue to raise the bar. Those online consumers are employees by day and demand the same user-friendly, compelling experiences at work,” said Clark Kokich, worldwide president of Avenue A | Razorfish. “Avenue A | Razorfish service offerings live at the intersection of marketing and technology, and it is this unique position that leads to innovative solutions for our clients and helps us maintain a significant role in their entire digital business strategy.”

Avenue A | Razorfish has been providing Enterprise Solutions expertise since the late 1990s, and clients include BellSouth, Ford Motor Company, Genentech, JPMorgan Chase, Microsoft, Thomson Corporation and Time Warner.

"Avenue A | Razorfish is uniquely positioned in this space because it has the strategy, user experience and technology skills that are needed to build the most effective employee and partner productivity tools,” said Catherine Pearce, Dealer Applications Manager, Ford Motor Company.

Avenue A | Razorfish Enterprise Solutions practice will be led by director Shiv Singh. Singh has been with Avenue A | Razorfish since 1999 and has been building web based systems since 1995. He has worked with Avenue A | Razorfish clients on their enterprise workplace challenges across North America, Europe and Asia. Singh has appeared in publications such as Portals Magazine, Darwin Magazine and CIO Magazine and is a regular speaker at intranet, knowledge management and technical communication conferences. His research interests focus on knowledge management, organizational behavior and how disruptive technologies are changing the workplace.

“As pioneers in user experience design and web application development, our goal is to create performance driven solutions for industry leading companies that empower their employees and partners to communicate, collaborate, share knowledge and perform business tasks effortlessly,” said Singh. “Much as we do for consumer-facing web sites, our Enterprise Solutions practice is dedicated to providing clients with the most effective and usable solutions ‘behind the firewall’.

To showcase the capabilities of the new practice, Singh and Bob Lord, Avenue A | Razorfish East region president will be presenting “Delivering Innovative, Productivity-Enhancing Intranet/Extranet Opportunities” this Thursday, November 17th at the KMWorld & Intranets 2005 conference in San Jose, Calif. The duo also authored a KMWorld Best Practices Series feature article entitled “The New Knowledge Management Imperative” that can be accessed online at: http://www.avenuea-razorfish.com/enterprisesolutions/.

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions – East, West and Central – with offices located in major U.S. markets and headquarters in Seattle.

Avenue A | Razorfish Enterprise Solutions (http://www.avenuea-razorfish.com/enterprisesolutions/) designs and builds enterprise intranet, extranet, and partner portal solutions that help organizations empower their employees and partners with the information and tools needed to do their jobs – efficiently and effectively. Leveraging strengths in user-centric design and technology development, Avenue A | Razorfish works with industry leading companies including BellSouth, JPMorgan Chase and Time Warner to build workplace solutions that meet user needs and map to business goals.

Angela Gamba
aQuantive Director of Public Relations
ph. 206-816-8245
e-mail: angela.gamba@aquantive.com