Nothing can beat the smell of a new car or the thrill of a test drive. But the Web is the first stop on everyone’s car-shopping journey – so the website had better deliver a high-performance experience. Auto sites and ads need to educate and thrill – with high-octane video, virtual drives and the ability to build and price your own virtual vehicle. Customers are outfitted with the info they need and infused with excitement, so the next move they make is through the doors of the showroom.