Coors

4:53 Silver Bullet

Coors Light knew that for their coveted customer – young (and legal) beer drinkers – TV had lost its edge. So we helped them serve up fun when and where we knew the audience would be: surfing the net at 4:53 PM. With the Silver Bullet train racing across the screen of popular men's sites at 4:53, Coors gave their audience a jump start on the end of the workday and turned back the clock on happy hour.